SALES & GROWTH
Apex
Reads the revenue surface like a CRO with nothing else to do.
Own-org MRR delta, competitor pricing pressure re-framed for sales, hiring-signal watch-lists that telegraph roadmap six months out.
Why Apex exists
Sales pipeline visibility is a top-3 reason people pay for AI. Apex reads the revenue surface continuously and surfaces material shifts the moment they happen — drops in conversion, MRR deltas worth questioning, competitor pricing that puts pipeline at risk, hiring signals.
Routines
What Apex does every cycle.
MRR delta check
>10% WoW drop = urgent. 3-10% = notable. Ties every metric to a hypothesis.
Competitor pricing watch
Reads competitor_changes from Pulse. Emits sales-framed findings with "what to tell sales".
Conversion funnel (Phase 2)
GA funnel step deltas. >25% single-step drop = urgent.
Hiring signal map
Highest-signal competitor roles to watch. Telegraphs roadmap 6 months out.
White-space synthesis (weekly)
Where no competitor is positioned. One per week, with evidence chain.
Pulse triage for sales
Pricing-relevant Pulse findings get a sales-tagged reframe.
DATA SOURCES
- →organizations (own-org Stripe)
- →competitor_changes (from Pulse)
- →competitors table
- →Google Analytics (Phase 2)
- →HubSpot / Salesforce (Phase 2)
MODEL USE
MODELS.classify (Haiku) for triage · MODELS.generate (Sonnet) for synthesis findings
WHAT IT EMITS
- →MRR delta findings
- →Sales-framed competitor pricing findings
- →Hiring signal maps
- →White-space synthesis
The rest of the team